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English flag marketing campaign: Patriotism or far-right aggression?
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English flag marketing campaign: Patriotism or far-right aggression?

Scoopico
Last updated: August 30, 2025 8:38 am
Scoopico
Published: August 30, 2025
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STEVENAGE, England — A tide of purple and white is rising throughout England — hoisted on lampposts, daubed on crosswalks, caught on house home windows.

These behind it insist this marketing campaign to lift the English flag, often known as St. George’s Cross, is an expression of patriotism; others see the sudden prevalence of the banner, generally related to soccer hooliganism and racism, as a hostile assertion of surging far-right sentiment.

The febrile debate went world this week when Elon Musk, the previous adviser to President Donald Trump and backer of far-right actions globally, posted an image of the flag on X. Vice President JD Vance additionally staged his newest intervention into British life, urging folks to “push again in opposition to the crazies” who criticize flying the flag.

‘Operation Elevate the Colors’

In a rustic the place the nationwide flag is uncommon outdoors of sporting occasions, the banners now fluttering above a freeway right here in Stevenage are typical of these popping up nationwide in current weeks as a part of the grassroots “Operation Elevate the Colors.”

The flags have been put up right here final week by a five-strong group together with Louis Turvey, who learn in regards to the nationwide motion on Fb, the place he stated he will get most of his information.

Turvey, 33, who has Roma-Gypsy heritage and was raised in London, half-hour away by practice, says he was on no account motivated by far-right or hostile emotions. Relatively he needed to do one thing constructive and fly his nationwide flag “such as you see on vacation in Greece or Spain,” he stated.

Turvey stated he raised the flags within the constructive spirit of patriotism.Alexander Smith / NBC Information

“I noticed all of the flags going up across the nation and thought, ‘How beautiful is that?’ However I went for a little bit drive spherical Stevenage and didn’t see any,” Turvey, a former demolition employee with auburn curls, hipster moustache, low-buttoned shirt and a single earing, advised NBC Information over espresso at a close-by Starbucks. “I stored pondering: Who’s going to do it” round right here? “Properly you understand what, I’m going to do it.”

He met his fellow flaggers by means of his on-line deal with “Stevenage Patriots” and had by no means met them earlier than, he stated. “I’m homosexual and plenty of my pals are ladies, so I used to be fairly nervous hanging round with 4 straight lads,” he added. “But it surely was such a stunning night, fairly non secular truly, fairly calming.”

Nevertheless he quickly skilled simply how charged this debate has develop into when, simply as his group was packing up, somebody threw two Molotov cocktails at them, the second slicing Turvey’s head and overlaying his face with blood. “I assumed I used to be going to die,” he stated, visibly shaken by an incident he says has put a pause on his flag-hoisting actions in the meanwhile at the least.

Critics see darker forces undergirding the broader flag marketing campaign.

British Flags Appear Across The UK
The flag painted on to a mini site visitors island in Trafford, England on Thursday.Christopher Furlong / Getty Photographs

They view this groundswell as little greater than an aggressive, provocative message to folks with an immigrant background and nonwhite residents.

The anti-racist marketing campaign group Hope Not Hate reported that the founders of Operation Elevate the Colors embrace “well-known far-right extremists” and allies of Tommy Robinson, actual identify Stephen Yaxley-Lennon, a convicted fraudster with a violent felony report who has develop into a number one nationalist voice in Britain. Certainly, Musk himself has used his X viewers of 223 million to voice help for Robinson, in addition to different far-right figures in Britain and throughout Europe.

NBC Information messaged the three directors of the Operation Elevate the Colors Fb web page, asking for remark and interviews with these founders, however didn’t obtain a response.

These fears are widespread. When a St. George’s Cross was painted on the wall of St. John the Baptist church, within the city of Lincoln, the vicar, Rachel Heskins, noticed it as a transparent “try to intimidate” the varied local people.

“The St. George’s Cross has develop into a logo of nationalism which has develop into confused with patriotism — the 2 are very totally different,” she advised the BBC.

All this comes as immigration is now the highest concern for voters in England, having simply overtaken the cost-of-living disaster throttling thousands and thousands, polls present. The most well-liked political social gathering is Reform U.Okay., led by Trump ally and good friend Nigel Farage, who not too long ago stated he would perform a mass deportation of 600,000 folks if he wins the subsequent election in 2029.

"Get Off My Land" is written on a St. George flag by a protester outside the Court of Appeal ruling on housing migrants on Aug. 29, 2025 in London.
“Get Off My Land” is written on an English flag by a protester outdoors the Courtroom of Attraction in London earlier than a ruling Friday on housing migrants.Alishia Abodunde / Getty Photographs

Nationwide id in Britain is doubly difficult as a result of the UK contains the nations of England, Wales and Scotland, and the province of Northern Eire. In the course of the soccer World Cup and on some public holidays, England’s banner is extensively utilized by folks of all political and demographic stripes, however outdoors of these occasions it has been co-opted by nationalists, the far-right and even fascists.

All the information reveals that most individuals in Britain have gotten extra tolerant and fewer racist, stated Sunder Katwala, the director of British Future, a suppose tank centered on id. However the small minority who do maintain excessive and racist views have been given a megaphone and a gathering place by poorly regulated social media platforms, he stated.

That’s definitely the expertise of Moj, 44, a Briton with Bangladeshi heritage, sitting along with his 11-year-old daughter in Stevenage’s pale postwar city sq..

“I bear in mind being a child and getting known as all kinds of racist names. I don’t get that anymore,” stated Moj, who like many on this city of 80,000 declined to offer his second identify for concern of native backlash.

British Flags Appear Across The UK
The flag of St George and Union Jack flags hold from lamp posts in Ellesmere Port, England on Thursday.Christopher Furlong / Getty Photographs

Regardless of the advance, the flag nonetheless holds unfavorable connotations for him. ”In sure areas, if I see an English flag, there may be at all times part of me that thinks, OK, I’ve acquired to be a bit cautious right here,” he stated.

Stevenage was dreamed up in 1946 for instance of “new city” modernism, an built-in residential-commercial house by which to accommodate households scattered by conflict. In the present day — regardless of a a lot wanted £1 billion ($1.35 billion) regeneration scheme on the best way — its pale pebbledash and dated glass shopfronts really feel like a cipher for contemporary Britain.

As is the case throughout the West, many Britons are more and more involved and indignant about rising costs, decrepit public companies, an absence of housing — and the notion that immigration has been mismanaged.

All this leaves “the U.Okay. sitting on a tinderbox of disconnection and division,” in accordance with a prolonged report final month by British Future. Compounded by the cost-of-living disaster and supercharged by social media, that is “turning the power disaster of social disconnection into an acute risk of social division.”

A man walks through a pedestrian crossing with St George's crosses drawn on them, in London
A person walks by means of a pedestrian crossing with St George’s crosses, in London on Aug. 22.Isabel Infantes / REUTERS

Turvey hanging flags in his group then being struck by a Molotov cocktail noticed these divisions flare into life. He was bandaged up, acquired stitches and gave an announcement to the police, although he didn’t see his attackers and has not heard from officers since, he stated.

At first, he thought the blood operating down his face was acid (acid assaults are on the rise within the U.Okay.), and he stated the incident has solely added to the power anxiousness stemming from a homophobic assault in 2018.

Although he decries any type of racism or negativity related to the flag motion, he says that a part of his motivation stemmed from the notion that the present Labour authorities “just isn’t siding with English folks” and “that’s in all probability why persons are so upset in the intervening time.”

Certainly, polls present Labour at its lowest help since 2019, sinking to only 20% of the vote in a ballot by YouGov this week. Farage’s Reform social gathering, in the meantime, has soared to twenty-eight%, in accordance with the identical high pollster, the best of any social gathering however not sufficient to control and not using a coalition have been a nationwide vote held in the present day. Prime Minister Keir Starmer has taken an more and more laborious rhetorical line on immigration.

Protest Groups Gather Outside The Barbican Thistle Hotel Housing Migrants
Anti-immigration protesters put up England flags outdoors the Barbican Thistle Lodge housing migrants on Aug. 2, in London.Dan Kitwood / Getty Photographs

He’s below stress to cope with the “small boats” disaster, by which greater than 50,000 folks have arrived in small, unsafe vessels throughout the English Channel from France since he received a landslide election final yr. In the meantime, the federal government received a Supreme Courtroom battle Friday in order that asylum seekers might proceed being housed at a resort in Epping, northeast of London, a website that has sparked quite a few protests and counterprotests.

Rumbling beneath all of that is the so-called grooming gangs scandal: the sexual exploitation of younger ladies and ladies by males in British cities and cities. A evaluation in June that discovered that, though most alleged perpetrators have been white, in some areas there have been greater charges of males of Asian and Pakistani heritage than their equal share of the inhabitants . On the similar time, the evaluation warned that lots of these claiming outrage have been merely attempting “to unfold division and hate throughout communities.”

And so, amid all this, up goes the English flag.

“There are in all probability one or two areas the place it’s natural and it began from beneath,” Katawala, the director of British Future, stated. “Then there’s one other group — once more, it’s fairly a small group — which may be very politically radicalized, is aware of what it’s doing and why it’s doing it.”

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