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Reading: ‘Embrace the spoiler.’ How AI is driving bid to elect independents : NPR
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‘Embrace the spoiler.’ How AI is driving bid to elect independents : NPR
Politics

‘Embrace the spoiler.’ How AI is driving bid to elect independents : NPR

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Last updated: December 1, 2025 4:42 pm
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Published: December 1, 2025
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Contents
“We’re political fighters”From mining Reddit to matching on LinkedIn“What’s mistaken with spoiling one thing folks don’t love?”

The Unbiased Middle is utilizing AI to establish congressional districts the place unbiased candidates might win over the Democratic or Republican candidate. Its purpose is to elect no less than a handful of independents to disrupt the two-party system on Capitol Hill.

Glenn Harvey for NPR


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Glenn Harvey for NPR

The rise of AI assistants is rewriting the rhythms of on a regular basis life: Individuals are feeding their blood take a look at outcomes into chatbots, turning to ChatGPT for recommendation on their love lives and leaning on AI for every part from planning journeys to ending homework assignments.

Now, one group suggests synthetic intelligence can transcend making each day life extra handy. It says it is the important thing to reshaping American politics.

“With out AI, what we’re attempting to do can be unattainable,” defined Adam Brandon, a senior adviser on the Unbiased Middle, a nonprofit that research and engages with unbiased voters.

The purpose is to elect a handful of unbiased candidates to the Home of Representatives in 2026, utilizing AI to establish districts the place independents might succeed and uncover diamond within the tough candidates.

In a time when management of the Home balances on a knife’s edge, profitable even a handful of seats might deny both celebration from getting a majority and upend the best way the Home at present operates.

It is a daring proposition in a system that hasn’t seen a brand new unbiased candidate win a Home seat in 35 years.

However knowledge exhibits an increase in average and unbiased voters. Gallup discovered 43% of Individuals — a document excessive — claiming the unbiased label in 2024. Exit polls that yr confirmed 34% of voters recognized as unbiased, up from 26% in 2020. 

“There’s an enormous chunk of people that for various causes cannot abdomen both of the 2 events,” stated David Barker, a professor of presidency at American College. “It is the primary time in a very long time the place a plurality of Individuals at the moment are figuring out as independents, and in order that does appear to sign a reasonably necessary shift.”

Brandon stated that shift is what makes the time proper to disrupt the established order.

“It is like Uber and taxis. You had a system with an apparent flaw, that had entrenched operators and took a radical change to go fully round it,” he advised NPR. “And that is what we’re feeling now. Individuals are so caught into ‘Republican’ and ‘Democrat’ and we’re like, properly, there’s one thing else.”

“We’re political fighters”

Making an attempt to throw a wrench into the stranglehold of a two-party system is an uphill battle, pushing towards political orthodoxy and loads of skeptics.

However the Unbiased Middle’s strategists are a far cry from political newbies.

“We’re political fighters,” stated Brandon, who served as president of FreedomWorks, the conservative grassroots group that helped flip Tea Occasion activists right into a political power earlier than closing its doorways final yr. “We now have constructed a group of folks that understand how to do that. We’re not going to be pushovers.” 

Brandon works intently with Brett Loyd, who runs The Bullfinch Group, the nonpartisan polling and knowledge agency overseeing the polling and analysis on the Unbiased Middle. He beforehand labored on President Trump’s polling group, when the president was a candidate.

“I am a statistician. I type of joke that I labored for the RNC as a result of they provided me a job earlier than the DNC,” he stated with a smile. “My job is numbers and sentiment and sport concept. It is not essentially Republican or Democratic.”

He makes it clear the purpose of their work is not to erase partisanship altogether.

“This is not going to work in every single place. It is going to work in very particular areas,” Loyd stated. “For those who dwell in a hyper-Republican or hyper-Democratic district, you need to have a Democrat or Republican representing you.”

However with the assistance of AI, he is recognized 40 seats that do not match that mildew, the place he stated independents could make inroads with voters fed up with each events. The Unbiased Middle plans to have about 10 candidates in place by spring with the purpose of profitable no less than half of the races.

Brandon predicts these wins might immediate average partisans within the Home to modify affiliations.

“I had one Republican [member] inform me in his workplace, ‘I am too hen**** to do that proper now,'” he recalled. “‘But when you are able to do this, I’ll be part of you.'”

From mining Reddit to matching on LinkedIn

Their proprietary AI software created by an outdoor accomplice has been years within the making. 

Whereas focus teams and polling have lengthy pushed understanding of American sentiments, AI can monitor what persons are speaking about in actual time.

“Polling is a snapshot in time — a Tuesday at 11 once you obtained the cellphone name otherwise you have been on the focus group, that is the way you felt, however then you definitely went house and your views modified. We are able to watch that,” Brandon stated.

They’re utilizing AI to grasp core points and considerations of voters and to hunt for districts ripe for an unbiased candidate to swoop in.

“A district that is 50% Republican and 50% Democratic that retains flip-flopping due to who confirmed up on a given evening, is that one thing that’s really unbiased versus a district in Arizona the place a plurality is unbiased however they’re plugging their nostril and voting?” Loyd defined. “We’re voter participation charges. What districts have actually low turnout as a result of these folks aren’t excited to go to the poll field.”

He is additionally districts with youthful voters, who he stated embrace the unbiased message.

“After I say Gen Z and millennials, folks hold rolling their eyes and so they’re like, ‘the children,'” he stated. “Effectively, these children are going to be greater than half the voters within the subsequent presidential election.”

From there, the subsequent step is taking the info and discovering what the dream candidate appears to be like like.

The Unbiased Middle is recruiting candidates each from individuals who attain out to the group immediately and with the assistance of AI.

They will even run their knowledge by means of LinkedIn to establish potential candidates with sure pursuits and profession and volunteer historical past.

“Normally they are not self-promoting, however their actions depart a footprint,” Loyd stated, giving the instance of somebody volunteering at an occasion lined by the native paper. “We ask our AI to search out that footprint.”

The AI additionally informs the place a candidate is greatest positioned to win.

Brandon factors to at least one occasion the place a candidate was poised to run of their house district. The AI confirmed the district subsequent door is a greater guess. 

“Thirty minutes approach, good match,” he stated. “And that is what [that person’s] going to do, as a result of we discovered they matched up completely.”

“What’s mistaken with spoiling one thing folks don’t love?”

One criticism Brandon and Loyd acknowledge they hear usually is the concept of “spoilers” — nonwinning candidates whose presence on the poll impacts which candidate wins.

“It is a partisan, archaic line,” Loyd stated. “What’s mistaken with spoiling one thing folks don’t love?”

He stated the folks criticizing independents entering into races as spoilers have an entrenched curiosity within the present system.

“The Republican and Democratic institutions nonetheless dwell in a world that is binary. It is Coke or Pepsi, it is Ford or Chevy, it is MSNBC or Fox Information,” he stated. “That works for those who watch MSNBC and Fox Information. Everyone else? We do not dwell in that binary system anymore.”

Brandon stated the one factor to do is lean in.

“We will embrace the spoiler as a result of what we’re spoiling is a reasonably corrupt system.”

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