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Reading: Elon Musk’s X rolls out new pay-per-use API beta
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Elon Musk’s X rolls out new pay-per-use API beta
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Elon Musk’s X rolls out new pay-per-use API beta

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Last updated: October 21, 2025 11:15 pm
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Published: October 21, 2025
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Excellent news! Elon Musk’s X has heard the cries of third-party builders seeking to entry the platform with their apps and has launched a brand new pay-per-use self-serve mannequin as an alternative of a one-time flat-fee subscription.

The unhealthy information? One way or the other, it appears costlier than the earlier one-time flat-fee subscription mannequin.

On Monday, X’s Builders account formally introduced the beta launch of a pay-per-use API mannequin.


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“We’re increasing a closed beta to each new & energy customers who wish to ship superb apps on X,” reads the collection of posts from @XDevelopers. “Our high focus is to allow builders by opening up our developer platform.”

Since Elon Musk took over X, the corporate previously often called Twitter, the platform has basically misplaced its third-party app ecosystem. Twitter was as soon as often called having probably the most sturdy third-party ecosystem of any main social media platform. However Musk’s resolution to show the platform’s free API into a compulsory subscription service — one with an authentic beginning value level of $42,000 monthly — dismantled that ecosystem. 

Lengthy after many builders closed up their apps, X did introduce lower-priced tiers at $200 and $5,000 monthly. Nonetheless, many third-party app creators discovered that the bottom tier was extra for hobbyists than an app with any semblance of a rising consumer base. And that $5,000 monthly value was nonetheless out of attain for a lot of devs.

So, what’s the issue with a pay-per-use API?

The brand new pay-per-use mannequin seems to be Musk and firm’s try and lure builders again. Nonetheless, when builders noticed the value for the pay-per-use mannequin, it appeared that X’s new API can be much more costly than earlier than.

Mashable Gentle Pace

Let’s do some math.

Beforehand, on the Primary API tier, a third-party app may learn 15,000 posts and publish 50,000 posts monthly for $200. Underneath the pay-per-use mannequin, a single publish learn prices $0.005 and a single revealed publish prices $0.01. This implies with a view to learn and publish the identical variety of posts because the beforehand $200 monthly Primary API tier, a developer would now pay $575 monthly.

X pay-per-use API pricing to match the boundaries beforehand supplied beneath the Primary plan
Credit score: X

X API customers totally using the Professional plan will even discover that it will get costlier beneath the brand new mannequin. Underneath that tier, an app may learn 1,000,000 posts and publish 300,000 posts monthly for $5,000. Underneath the brand new pay-per-use plan? That very same utilization will increase to $8,000 monthly.

As Mashable reported in June, X has already misplaced main clients over API pricing modifications.

Nonetheless, in line with one X worker, the brand new pay-per-use mannequin doesn’t have an effect on the Enterprise plans. One X Enterprise API buyer additionally shared on the platform that the pay-per-use self-serve mannequin is capped on the limits described above within the Professional plan, and apps that want greater than which might be required to enroll at $42,000 monthly for the bottom Enterprise API plan.

It is definitely doubtless, relying on utilization, that some builders will discover the brand new pay-per-use mannequin extra inexpensive for his or her app’s particular use case. It additionally appears to be like like the brand new mannequin can fill in a spot that is discovered between X’s previous $200 Primary and $5,000 Professional tier. Others, nevertheless, may discover themselves paying extra.

Earlier than Musk took over X, Twitter could possibly be accessed by quite a few app purchasers, like TweetBot and Twitterific, offering tailor-made experiences for customers. The platform was a must have for any social media posting app, corresponding to Later, placing Twitter proper within the combine with even greater social media platforms like Instagram and YouTube. Twitter additionally was built-in into each single main video recreation console.

Since Musk’s takeover, the overwhelming majority of these integrations, together with Sony, Nintendo, and Microsoft, have ended, doubtless because of the API pricing.

For builders nervous a couple of pay-per-use system, we should always word that that is solely a beta, and thus topic to additional modifications, hopefully for the higher.

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