Khaby Lame, the most-followed creator on TikTok, has offered a controlling stake in his core enterprise to Wealthy Sparkle Holdings in a deal that values the corporate at roughly $975 million, marking one of many largest and most formidable efforts but to show creator affect right into a full-scale industrial platform.
The Mashable 101: The creators shaping the web in 2025
Beneath the settlement, Wealthy Sparkle secures unique international rights for 36 months to handle and monetize Lame’s digital presence. That features livestream earnings, short-form video technique, provide chain operations, and model partnerships. The corporate says Lame may also change into a controlling shareholder.
Mashable Pattern Report
In keeping with reporting from Mint, the transaction positions Wealthy Sparkle to develop Lame’s model into classes like magnificence, perfume, and attire, whereas additionally creating an AI-powered digital twin utilizing his likeness, voice, and gestures to supply multilingual content material at scale.
The corporate tasks that this closed-loop commerce mannequin (the place every part is found, purchased, and shipped throughout the identical ecosystem) might generate greater than $4 billion in annual gross sales, although that determine stays aspirational.
[/gpt3]
