Cracker Barrel is responding following fan backlash on its current redesign efforts.
The 56-year-old restaurant chain, based in 1969, mentioned in a prolonged assertion shared to its web site Monday, that the corporate “might’ve performed a greater job sharing who we’re.”
“If the previous couple of days have proven us something, it is how deeply folks care about Cracker Barrel. We’re actually grateful on your heartfelt voices,” Cracker Barrel mentioned. “You’ve got additionally proven us that we might’ve performed a greater job sharing who we’re and who we’ll at all times be.”
An exterior view of a Cracker Barrel Previous Nation Retailer.
Paul Weaver/SOPA Pictures/LightRocket by way of Getty Pictures
Cracker Barrel introduced final yr it could start to renovate its mixture restaurant-and-retail institutions in an effort to modernize the longtime chain, shifting from a traditional Southern nation retailer aesthetic to a recent nation theme with a minimalist emblem change, brighter places, up to date seating, lighting and bookcases, whereas some Cracker Barrel signatures would stay, comparable to its stone fireplaces and taxidermy deer heads.
The previous company emblem for Cracker Barrel (left) and their newly unveiled emblem.
Cracker Barrel
Cracker Barrel CEO Julie Felss Masino beforehand appeared on “Good Morning America” on Aug. 19, saying the veteran firm wanted to refresh its eating places and shops.
“Cracker Barrel must really feel just like the Cracker Barrel for as we speak and for tomorrow,” Masino mentioned. “The soul of Cracker Barrel’s not altering — the rocking chairs are nonetheless there, the fireside is there, the peg recreation — all of the issues that make Cracker Barrel Cracker Barrel.”
However critics voiced their displeasure on the modifications on social media and Cracker Barrel’s inventory even dropped by as a lot as 13% final Thursday, as Reuters reported.
On Monday, Cracker Barrel vowed to not flip its again on its firm’s values of “onerous work, household, and scratch-cooked meals made with care” and promised to maintain a few of the traditional Cracker Barrel its followers have come to like through the years.
The brand new Cracker Barrel emblem is seen on a menu contained in the restaurant, August 21, 2025 in Homestead, Florida.
Joe Raedle/Getty Pictures
“What has not modified, and what is going to by no means change, are the values this firm was constructed on when Cracker Barrel first opened in 1969: onerous work, household, and scratch-cooked meals made with care,” Cracker Barrel continued in its assertion.
“The issues folks love most about our shops aren’t going anyplace: rocking chairs on the porch, a heat hearth within the fireplace, peg video games on the desk, distinctive treasures in our present store, and classic Americana with antiques pulled straight from our warehouse in Lebanon, Tennessee.”
Cracker Barrel additionally assured restaurantgoers its meals will stay a essential focus because it labored to herald and construct a loyal fanbase in “the subsequent era of households.”
The brand new Cracker Barrel emblem is seen on a menu contained in the restaurant, August 21, 2025 in Homestead, Florida.
Joe Raedle/Getty Pictures
“Whereas our emblem and remodels could also be making headlines, our greater focus remains to be proper the place it belongs… within the kitchen and in your plate: serving beneficiant parts of the meals you crave at honest costs and doing it with the type of nation hospitality that brightens your days and creates lasting recollections,” Cracker Barrel mentioned. “Meatloaf, rooster n’ dumplins, nation fried steak, sides that style like Sunday supper, and sure, the world’s greatest pancakes, they’re all nonetheless right here, with just a few new dishes becoming a member of the menu.”
“We all know we cannot at all times get every part proper the primary time, however we’ll hold testing, studying, and listening to our friends and staff,” Cracker Barrel added.
