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Contributor: Zohran Mamdani’s marketing campaign echoes a forgotten chapter of California historical past
Opinion

Contributor: Zohran Mamdani’s marketing campaign echoes a forgotten chapter of California historical past

Scoopico
Last updated: October 20, 2025 10:49 am
Scoopico
Published: October 20, 2025
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New York State Assemblyman Zohran Mamdani’s victory in June’s Democratic major for New York Metropolis mayor wasn’t only a political upset — it’s a historic echo. Practically 70 years in the past, in an enormous California district spanning Palm Springs to the Mexico border, a naturalized Sikh American named Dalip Singh Saund shocked the political institution by profitable his seat in Congress. Saund’s story gives a putting parallel to Mamdani’s, and each wins function highly effective reminders that in America, elections usually are not owned by the highly effective. They’re earned by the individuals.

Again in 1956, Saund campaigned not solely in opposition to political opponents, however in opposition to deeply embedded beliefs about who might and couldn’t symbolize America. Throughout the primaries, his Democratic opponent Carl Kegley branded him a “Hindu Communist” (a Chilly Struggle slur akin to the “Islamic extremist” label Muslims face at present) and challenged Saund’s eligibility in court docket. Within the normal election, Saund confronted formidable Republican Jackie Cochran Odlum — a record-breaking aviator, rich businesswoman and ally of President Eisenhower. With an infinite finances and a military of marketing campaign staffers, she staged celebrity-studded rallies at her non-public ranch in Indio.

When Cochran Odlum left the district for a spell to serve within the Air Drive Reserve, Saund and his grassroots group — his spouse, youngsters, and some volunteers — registered greater than 6,500 new voters in a district the place 110,000 would forged their votes. The group crisscrossed the 11,000-square-mile district to hold hand-painted indicators and host modest barbecues, campaigning with tireless optimism to earn each vote.

Dalip Singh Saund, left, is congratulated by Brawley Information writer Ray Barnes after Saund defeated Jacqueline Cochran Odlum for his seat representing California’s twenty ninth district in 1956.

(AP)

Alarmed by Saund’s momentum, Cochran Odlum launched a slew of xenophobic assaults — questioning his loyalty, invoking his “overseas” title and claiming his darkish pores and skin would sideline him in a celebration dominated by highly effective Southern Democrats.

Saund met these assaults with readability and conviction, asking voters to evaluate him pretty. He distributed leaflets titled “What America Means to Me,” crediting Abraham Lincoln with altering the course of his life. Saund reminded voters that he’d grown up beneath British colonial rule and had chosen American democracy as written within the Declaration of Independence. He additionally met skepticism with humor. When requested if he would give out turbans to constituents, Saund replied, “I don’t care what a person has on high of his head. All I’m concerned about is what he’s bought inside it.”

Within the remaining stretch, outstanding Democrats rallied behind Saund. Then-Sen. John F. Kennedy endorsed Saund, saying his election would present the world that American democracy was actual and “tremendously advance the reason for world peace.” Tennessee Gov. Frank Clement immediately countered Cochran Odlum’s declare that Southern Democrats wouldn’t work with Saund, assuring Riverside voters that Saund would obtain “full respect, dignity and courtesy” in Congress. The Report Gazette urged residents to cross celebration traces and vote for Saund “for the sake of the district and of the rules of democracy.”

Voters listened. On election day, with 80% voter turnout throughout the district, Saund received, making historical past as the primary Asian American, Indian American and Sikh American in Congress. He served California’s twenty ninth District, then comprising Riverside and Imperial counties, for 3 phrases via 1962.

At this time, Mamdani faces related gatekeeping forces: well-financed insiders, whisper campaigns of xenophobia and a political tradition that struggles to reconcile range with energy. His opponents have accused him of harmful affiliations regardless of a document of neighborhood organizing, tenant advocacy and, sure, a viral rap tribute to his grandmother. Like Saund, Mamdani has appealed on to voters with the identical resilience, humor and authenticity that when received over California farmers.

In fact, Mamdani and Saund come from completely different eras and political traditions. Saund was a midcentury Democrat who labored throughout celebration traces and emphasised diplomacy through the Chilly Struggle; Mamdani is a part of a brand new technology of progressives difficult the established order. Like Saund, Mamdani constructed his marketing campaign with out main institutional backing — relying as an alternative on grassroots organizing, allure and a relentless give attention to native considerations. Each males ran as underdogs, have been underestimated by their opponents and responded to exclusionary techniques with a perception in democracy and the conviction that voters will select illustration that displays their values.

Within the three years I’ve spent researching Saund’s marketing campaign for an upcoming documentary movie, what I discovered is each an vital milestone in illustration and a blueprint for trustworthy democracy — one rooted within the radical concept that American candidates, no matter title or origin, can earn the general public’s belief. When candidates present up, pay attention and converse from the center, they will win, even in opposition to cash and energy.

Mamdani’s victory isn’t an outlier, it’s a part of this distinctly American custom. The individuals of this nation nonetheless imagine in justice and truthful play. In order we stay up for November, let’s consider that 1956 editorial within the Report Gazette, calling on voters to rise above partisanship and prejudice. Let’s ask the identical of our leaders at present: preserve the marketing campaign clear, debate insurance policies and reject fear-based assaults. Let’s preserve this combat concerning the future. And let’s keep in mind: In a real democracy, belonging isn’t a present — it’s claimed by these keen to face up, converse clearly and belief the general public to evaluate them on their deserves.

Mridu Chandra is a BAFTA– and Emmy-nominated filmmaker at present directing a movie about Rep. Dalip Singh Saund.

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