Charlie Kirk stands within the Oval Workplace on Could 28. The Turning Level USA founder performed a pivotal position in rallying assist for President Trump amongst younger voters in final yr’s election.
Andrew Harnik/Getty Photographs
conceal caption
toggle caption
Andrew Harnik/Getty Photographs
Charlie Kirk was barely sufficiently old to vote when, on the age of 18, he launched Turning Level USA. The aim: construct a corporation for younger conservatives that might symbolize for them what MoveOn.org meant for progressives.
“This was within the midst of the Obama presidency within the suburbs of Chicago the place Obama was very nicely appreciated,” Kirk recalled on his podcast final yr. “In my native highschool, progressive, left-wing Marxist concepts had been widespread, and I regarded round and I used to be unimpressed by the conservative organizations that had been on the market.”
Greater than a decade later, Kirk not solely met that aim, however he turned maybe essentially the most influential voice in younger conservatism, enjoying a vital position in nationwide politics, together with President Trump’s 2024 victory.

He died on Wednesday on the age of 31, after being shot whereas internet hosting an occasion in Orem, Utah. His dying was introduced by Trump, who praised Kirk’s political affect.
“The Nice, and even Legendary, Charlie Kirk, is useless. Nobody understood or had the Coronary heart of the Youth in the US of America higher than Charlie,” Trump wrote in a submit on social media. “He was beloved and admired by ALL, particularly me, and now, he’s not with us. Melania and my Sympathies exit to his stunning spouse Erika, and household. Charlie, we love you!”
After beginning Turning Level, Kirk in some ways turned the face of the younger MAGA motion — creating an area that acts as a counterweight to the liberal politics that largely dominate on school campuses throughout the nation. Turning Level USA now boasts greater than 800 school chapters and a web based following within the tens of millions, together with Kirk’s accounts. The group has additionally launched a number of linked nonprofits and has reported an annual income of roughly $100 million in 2024.
“Charlie actually died for what he believed in. It is the idea that based this nation. The motion he began has solely simply begun,” mentioned Joe Mitchell, 28, the previous president and founding father of the group Run Gen Z, which helps younger conservative leaders run for public workplace. Mitchell himself is now working for Congress, and credit Kirk for supporting his political work since 2019.
A free speech advocate who roiled the left
Kirk preached free speech, free markets and restricted authorities, typically whereas launching broadsides on the politics of the left.
“The fundamental issues our mother and father loved are more and more out of attain for Gen Z and Millennials. You see, the American dream has turn out to be a luxurious merchandise for the rich elite,” he mentioned ultimately yr’s Republican Nationwide Conference. “Comfortable international locations have youngsters. Damaged international locations have habit, melancholy, and struggling. Democrats have given tons of of billions of {dollars} to illegals and overseas nations, whereas Gen Z has to pinch pennies simply in order that they will by no means personal a house, by no means marry, and work till they die, childless.”

To his critics, Kirk was typically a magnet for controversy for the far-right personalities and concepts for which he supplied a megaphone — whether or not at his occasions, on his social media accounts or his standard podcast, The Charlie Kirk Present. Visitors have included a slavery apologist, in addition to a pastor who believes ladies shouldn’t have the precise to vote. Kirk himself unfold falsehoods and conspiracy theories concerning the 2020 election, vaccines, transgender individuals and demographic change.

Charlie Kirk, founder and govt director of Turning Level USA, speaks on the Turning Level Motion convention in West Palm Seaside, Fla., on July 15.
Eva Marie Uzcategui/Bloomberg by way of Getty Photographs
conceal caption
toggle caption
Eva Marie Uzcategui/Bloomberg by way of Getty Photographs
On the time of his dying, Kirk had simply kicked off a multi-state school tour and was slated to go to greater than a dozen faculties and universities across the nation within the coming weeks.
He was shot throughout an look at Utah Valley College, holding the identical sort of occasion he first turned recognized for: sitting behind a desk debating college students on varied points.
Kirk, Trump and the 2024 election
Lately, Kirk took on a higher position in GOP organizing. In the course of the 2024 election, Turning Level’s advocacy wing, Turning Level Motion, helped with the Trump marketing campaign’s on-the-ground organizing work.
Regardless of its roots within the youth house, Turning Level Motion has a bigger acknowledged focus, focusing on new voters of all ages. In the course of the marketing campaign, the group introduced it was increasing its mobilizing efforts in key swing states like Arizona, Michigan and Wisconsin, and pledged to lift greater than $100 million. That mentioned, forward of Election Day, the group instructed NPR it had solely raised “tens of tens of millions.”
Whereas it’s laborious to measure Turning Level’s direct affect on the 2024 presidential race, Kirk was fast to spotlight Trump’s positive factors amongst younger People final fall, in comparison with earlier years. Notably, the marketing campaign made a extra direct effort to court docket younger voters on nontraditional media platforms.

“The aim was, after all, to lose by much less,” mentioned Kirk, who spoke with NPR the morning after the election was known as for Trump. “However within the final couple of weeks, we had been whispering to one another that there is likely to be one thing larger.”
To Kirk, Trump was capable of communicate to the considerations that younger People have about their future.
“They only wish to stay in the identical nation as their mother and father. I do not know if that is a social challenge or an financial challenge,” he mentioned. “They need a pleasant life, and so they really feel it slipping away.”