Some people watch the Super Bowl for football. Some people watch it for the halftime show. But for many of us, the significantly more expensive-than-usual commercials are the star of the show.
With Super Bowl LX on everyone’s minds, it’s time to take stock of the best commercials that aired during the game. Some of them went online as much as a week ahead of time, while others waited until the game to strut their stuff. Here are the best Super Bowl LX commercials as far as we’re concerned.
Anthropic made fun of ChatGPT
Anthropic has launched a series of Super Bowl ads to make fun of OpenAI for leaning into ads on ChatGPT.
Guy Fieri gets a makeover for Bosch
Beloved internet chef Guy Fieri is teaming up with power tool maker Bosch for its “Like a Bosch” campaign. The spot opens on a surprisingly restrained version of Fieri, clean-shaven and sans frosted tips, doing mundane everyday tasks. Once Bosch tools enter the picture, he snaps back into his full Flavortown persona, flames and all.
The Budweiser horses are at it again
Google tries to humanize Gemini AI
Google’s “New Home” spot centers on a mother walking her son through the empty rooms of a house she’s just purchased for them. The ad then pivots to showcase the capabilities of Gemini AI, which fills each room with furniture and objects tailored to what the boy wants.
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It’s meant to be warm and aspirational, framing AI as a helpful collaborator rather than something cold or abstract — a fear that some ChatGPT users have been freaking out over.
Amazon Alexa wants to kill Chris Hemsworth
One of several ads the tech giant is rolling out, this spot stars Chris Hemsworth spiraling over just how advanced Amazon’s Alexa has become, to the point where he’s convinced it might be capable of killing him.
The premise is played entirely for laughs, with the Avengers actor dramatically preparing for the worst, including squaring up against a bear, while Alexa calmly reassures him that it harbors no ill will.
HR tech firm Rippling has Tim Robinson going mad
Capitalizing on the critical success of The Chair Company, HR software firm Rippling released a 30-second spot starring Tim Robinson in full spiral mode. The ad finds Robinson growing increasingly unhinged after realizing he still hasn’t been paid, only to discover his company is inexplicably juggling multiple global payroll platforms.
More vibe coding from Base44
This spot is more straightforward, depicting a group of office workers reacting in awe as an AI-powered program seemingly codes an entire app on demand. The pitch is clear: effortless creation at the push of a button.
Whether the software actually works out of the box or avoids the security and stability issues that plague most vibe coding projects remains an open question, but that uncertainty isn’t something the ad lingers on.
We’ll be updating this with all of the latest trailers, so be sure to check back throughout the night.
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