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American founders extra demanding than Europe, OpenAI startup boss says
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American founders extra demanding than Europe, OpenAI startup boss says

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Last updated: October 11, 2025 2:52 am
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Published: October 11, 2025
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OpenAI’s EMEA startups head Laura Modiano spoke on the Sifted Summit on Wednesday, 8 October.

Nurphoto | Nurphoto | Getty Photos

Within the newest comparability between American and European founders, OpenAI’s startup boss admitted that the Individuals are “virtually shameless” in the case of making calls for and giving suggestions to the AI large.

Laura Modiano, who heads up OpenAI’s startups division in EMEA, drew a comparability between American and European founders primarily based on her intensive work with founders throughout each areas and rolling out AI options.

“So suggestions is extraordinarily necessary. We’re transferring at lightning velocity. It has to characterize your voice and I see American founders being extraordinarily good, virtually shameless, and coming in and saying: ‘We want this. It’s essential get higher at that. It’s essential enhance that. You want this new characteristic,'” Modiano stated throughout a fireplace chat on the Sifted Summit on Wednesday. “If founders do not inform us, we do not at all times know.”

She referred to as on European founders to be rather more vocal — or threat lacking out on large alternatives.

“Please, please, please, when you’re utilizing OpenAI … it’s best to at all times inform us what you concentrate on it, what’s working, what is not and the way we will do higher.”

She cited Lovable, valued at $1.8 billion, for instance of a European firm good at giving suggestions. The Swedish vibe coding startup has a GPT-5-based assistant referred to as Lovable Assistant 5.

“When GPT-5 was launched, they [Lovable] have been one of many corporations that launched with us, and so they have been within the alpha, so early entry to GPT-5, and so they gave us quite a lot of suggestions. Like, I used to be of their workplace for per week, and actually each hour, we have been having evaluations,” she stated.

“‘How is one thing working? What do we want?’ So GPT-5 launching truly had the style of European builders included within the mannequin that every one of you might be utilizing right now. So until you are vocal about it, you are lacking out on a fantastic alternative.”

Swedish AI-learning platform Sana was one other startup praised by Modiano.

“I used to be of their workplace a couple of months in the past and so they stated: ‘We actually want this functionality on voice, the tone of voice, the velocity, that is what we want.’ I obtained that suggestions then we see who else has had comparable suggestions, after which we prioritize that characteristic on the roadmap to make it possible for we’re servicing what the client is asking for,” she stated.

“I give this recommendation usually. I say each startup, particularly each AI startup, ought to have a chief suggestions officer, as a result of we will solely ship and embody issues in our roadmap, totally different options, totally different enhancements, if we all know what clients need,” she added.

European vs. U.S. startups

Along with her feedback, Modiano was fanning the flames of a debate that has seen European entrepreneurs criticized for missing the identical depth and vigor as their American counterparts.

Earlier this yr, some enterprise capitalists instructed that startup founders in Europe wanted to extend their work hours — together with working seven days per week — to be extra aggressive globally.

VC behind ‘996’ work tradition debate says 5-day weeks will not construct billion-dollar startups

Harry Stebbings, founding father of 20VC, beforehand informed CNBC Make It that Europeans usually are not pretty much as good at advertising and marketing themselves when pitching their firm to enterprise capitalists and are sometimes held again by a tradition of reservedness.

In contrast, Individuals are significantly better at telling thrilling tales to advertise their companies: “I believe, usually within the U.Ok., we downsize in ambitions,” he stated.

Extra not too long ago, U.Ok. Enterprise Secretary Peter Kyle fired photographs at British college college students, criticizing them for missing ambition and never having the drive to begin their very own corporations, versus college students at American universities.

“In Britain, when you went to a gaggle of undergraduates, how large would that group need to be earlier than you discovered somebody that stated their selection of going to school … was as a result of they wished to develop into a founder?” Kyle stated at an occasion hosted by AI chipmaker Nvidia in London. “The entrepreneurialism merely is not there – the drive, the vigour.”

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