American Eagle on Sydney Sweeney
Huge Majority Like Her Denims …
Social Media Is not Actual Life
Printed
American Eagle is talking out towards critics of a brand new Sydney Sweeney industrial … they are saying the notion that the advert focuses on Nazi-like eugenics and pushes blonde hair and blue eyes as aspirational is “absurd.”
A rep for AE tells TMZ … the advert marketing campaign is creating large buzz and their unbiased polling exhibits the overwhelming majority of parents — 71% to be precise — discover the industrial interesting.
Sydney Sweeney x American Eagle, oh my god. pic.twitter.com/tDkeGT9R7G
— Sydney Sweeney Day by day (@sweeneydailyx) July 24, 2025
@sweeneydailyx
The spot facilities round Sydney buttoning up some AE denims and touting her organic make-up, the place she breathily says, “Genes are handed down from dad and mom to offspring, typically figuring out traits like hair shade, character and even eye shade … my denims are blue.”
The promo is catching flak on social media — TikTokers all around the world slandered Sydney and AE for what they are saying is an advert full of implicit racism.

TikTok/@dojacat
However, the AE rep says … “That is yet one more instance of how social media is simply not reflective of actual life. The absurd response from some corners of the web is completely not reflective of how American Eagle’s prospects really feel.”

TMZ.com
Michael Knowles, in the meantime, joined us right now on “TMZ Dwell” and stated Sydney is simply getting warmth as a result of she’s sizzling and white.
The AE rep says … “The underside line is that this was about creating an amazing pair of denims and supporting a really worthy trigger via a few of the proceeds going to home violence prevention. Something past that’s noise that’s not registering with the common particular person.”
They add … “No matter how individuals really feel concerning the advert, we hope they’ll agree we needs to be doing extra to help and empower those that are experiencing home violence.”