As a brand new yr begins, the necessity for firms to be a part of the change we need to see in our communities has by no means felt clearer.
On the similar time, it’s a second when people really feel a deep sense of generosity, gratitude and a drive to present again. For some, heartfelt intention should give strategy to financial realities. A current survey discovered that 54% of Individuals want they may give extra to charity however can’t afford it. In the meantime, greater than six in 10 consider that charitable giving has an even bigger societal impact than shopper spending.
Enter firms. In instances akin to these, bigger companies have a chance and a accountability to indicate up in ways in which bridge the hole between greatest intentions and family price range shortfalls. To be efficient, this giving can’t happen solely on #GivingTuesday and throughout the vacation season. It should be embedded into enterprise operations.
Between mid-November and early December, Philip Morris Worldwide U.S. provided a transparent view of what one year of giving can appear like. We referred to as the marketing campaign “Thanks for Giving” and designed it to advertise the great work our charitable companions do each day.
We additionally make it simple for our workers to get entangled in good works — by way of volunteerism and our WeCare program, which permits all full-time PMI U.S. workers to appoint nonprofits to obtain company-funded help. In 2025, our workers directed practically $1.87 million to greater than 400 worthy organizations of their communities.
In Kentucky, a stockroom attendant at our Owensboro facility put ahead Boulware Mission, a century-old residential remedy and restoration program that helps males dealing with homelessness, unemployment and psychological well being challenges. He spearheaded a company donation of greater than $200,000 to the group, serving to it develop its companies and attain.
In 2025, PMI U.S. contributed practically $12 million to 600 organizations nationwide, prioritizing our core giving pillars: veterans and army households, financial empowerment, catastrophe aid, and the humanities.
These contributions are making a measurable distinction. Our partnership with Tragedy Help Program for Survivors (TAPS), which helps individuals grieving the lack of a army or veteran beloved one, helped strengthen the group’s around-the-clock survivor care, from its nationwide helpline to casework help and digital and in-person programming. This yr, greater than 7,000 U.S. households reached out to TAPS for assist.
Financial empowerment has additionally been a central focus of our giving, particularly in PMI U.S.’s residence state of Connecticut. In 2024, our work with AdvanceCT helped the group entice funding and strengthen the state’s innovation economic system, driving the creation of practically 5,000 jobs and greater than $843 million in capital funding.
This work isn’t a couple of single day of goodwill. It’s about exhibiting up for the individuals who strengthen their communities each day, not simply throughout the holidays.
Marian Salzman is the senior vice chairman for company improvement at Philip Morris Worldwide’s U.S. companies./InsideSources
