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The uncomfortable secret of profitable individuals: Overlook work-life stability, you must be ‘obsessed’, ex-Wall Streeter and enterprise coach says
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The uncomfortable secret of profitable individuals: Overlook work-life stability, you must be ‘obsessed’, ex-Wall Streeter and enterprise coach says

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Last updated: October 30, 2025 3:19 pm
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Published: October 30, 2025
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Whereas informal facet hustles can typically repay, essentially the most profitable individuals prioritize their ardour to show it into revenue. 

Enterprise coach and ex-Wall Streeter Codie Sanchez says each single profitable individual she’s ever met has one factor in frequent: “They’re obsessed.” 

“That’s it. That’s the key,” says Sanchez, who has almost 2 million TikTok followers and has interviewed almost a dozen billionaires, together with Palantir cofounder Joe Lonsdale. 

Whereas all the billionaires she’s interviewed on her podcast BigDeal are “wildly completely different,” she says in a video on her TikTok account that they’re all obsessive about what they do “virtually to the purpose of it being uncomfortable.”

Sanchez really received her begin in journalism, successful the distinguished Robert F. Kennedy Journalism Award, earlier than transitioning into finance working for corporations equivalent to Vanguard, Goldman Sachs, and State Avenue. She’s the founder and CEO of Contrarian Pondering, a media and finance training firm with tens of millions of followers and subscribers, aimed toward empowering individuals to take management of their monetary futures by means of unconventional paths like small enterprise possession. She additionally runs enterprise fund Contrarian Capital, earned her MBA from Georgetown College, and is a New York Occasions bestselling creator. Her estimated web price is about $17 million.

What obsession means in entrepreneurship

One of many greatest debates within the workforce and entrepreneurship is whether or not work-life stability can actually exist and whether or not it’s efficient. 

Assuming Sanchez’s recommendation that essentially the most profitable entrepreneurs and enterprise persons are “obsessed,” that leaves little room to realize what one may contemplate conventional work-life stability. It requires being extra than simply curious, Sanchez says, and obsession can assist you beat somebody who’s richer and smarter than you.

“Obsession signifies that you’re considering nonstop till your relentless motion makes it unreasonable so that you can not win,” she says. “Amount overwhelms failure. Repetition steers destiny.”

There are numerous examples of profitable entrepreneurs and buyers who had been obsessive about their work—a lot in order that they by no means took a break throughout years of laborious work. 

Billionaire Mark Cuban went seven years with out a trip beginning his first enterprise and labored late nights studying new software program particulars till he bought it for $7 million. At the moment he’s price greater than $9 billion.

Amazon founder Jeff Bezos labored 12-hour days, seven days every week, within the early days of his firm, staying up till 3 a.m. to meet orders. Now he’s the fourth-richest individual on the earth with a $253 billion web price. 

And Apple cofounder Steve Jobs was additionally obsessed together with his craft, and was notorious for going into “founder mode.” He was recognized for “rolling up his sleeves and, true to his phrase, working extra carefully with all of us, at each stage, to guarantee that after we received our subsequent alternative, we hit it out of the park,” Shalini Govil-Pai wrote in a 2024 op-ed for Fortune. Govil-Pai is vice chairman and normal supervisor of Android TV at Google and beforehand labored with Jobs.

And though these entrepreneurs had been devoted to their craft for years, Sanchez says it doesn’t essentially require a lifetime of dedication to achieve success.

“What’s stunning to me is what can occur with three-to-five years of absolute dedication,” she says. “If you happen to make that 10 years, that’s the place billionaires begin to land.”



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