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Reading: Like Jeff Bezos and Howard Schultz, Chess.com’s cofounder says individuals doubted his imaginative and prescient—with a 225 million-user empire, he is now having the final snicker
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Like Jeff Bezos and Howard Schultz, Chess.com’s cofounder says individuals doubted his imaginative and prescient—with a 225 million-user empire, he is now having the final snicker
Money

Like Jeff Bezos and Howard Schultz, Chess.com’s cofounder says individuals doubted his imaginative and prescient—with a 225 million-user empire, he is now having the final snicker

Scoopico
Last updated: October 19, 2025 12:32 pm
Scoopico
Published: October 19, 2025
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No investor, no drawback: Chess.com founder had his personal againIt was the ‘laughingstock’ of the chess group earlier than amassing 225 million customers

In any entrepreneur’s journey, there are certain to be naysayers and doorways slammed of their face. 

When Jeff Bezos was drumming up his early visions of Amazon whereas working as a hedge fund supervisor, his Wall Avenue boss questioned if he might obtain success and monetary safety by promoting books on the web. And when Howard Schultz was searching for cash to again his espresso enterprise, known as Starbucks, greater than 200 buyers believed nobody would pay $3 for a cup of joe. 

The identical goes for 2 of Chess.com’s founders, Danny Rensch and Erik Allebest, once they had been purchasing out their platform to potential buyers. Rensch tells Fortune they had been routinely missed and disregarded.

“We had been laughed out of VC rooms who stated that chess would by no means be something. No person invested early on, and it turned the most important blessing in disguise,” Rensch remembers. 

No investor, no drawback: Chess.com founder had his personal again

As an alternative of counting on the pockets of buyers, the Chess.com founders dipped into their very own. They bootstrapped the net enterprise in 2009 with cash from Allebest’s former chess ventures, additionally borrowing $70,000 from a mom’s buddy, which Rensch says they paid again in a short time. Quickly, the entrepreneurs proved that VC buyers missed out on an enormous win; in the present day, Chess.com is likely one of the largest on-line chess platforms on this planet with greater than 225 million registered members and 40 million lively month-to-month customers. Chess.com says it even surpassed a $1 billion valuation again in 2023.

Regardless of having to maintain his day job for years whereas his bootstrapped firm was clawing its method to profitability, Rensch says he wouldn’t have it another manner. It’s part of Chess.com’s underdog story because the platform idea was not solely mocked by enterprise capitalists, but additionally by the chess group at massive. Now, the web site has grow to be important for anybody who’s taken with, or critical about, chess—from novices to grandmasters. 

“That may be a actually necessary a part of the story—there was no cash raised. We had been utterly bootstrapped,” Rensch continues. “And given the place chess went, I feel it’s humorous and provides to the magic of ‘Wow, what occurred right here?”

It was the ‘laughingstock’ of the chess group earlier than amassing 225 million customers

When Chess.com was nonetheless on its enterprise bambi legs, it not solely needed to take warmth from the VC world, but additionally from its personal group. Gamers had been uncertain; the web was nonetheless in its relative infancy in 2009. Plus, there have been different area of interest chess gaming websites like ChessPark (which turned part of Chess.com), Chess Tempo, and Crimson Scorching Pawn. 

“Chess.com was the laughingstock of the net chess group,” Rensch says. “It sounds so humorous to say now, however it actually is necessary to replicate and perceive that the web—at its earliest inception—was not net two or not to mention net three. Your web site was only a place with a telephone quantity for lots of people.”

“There have been area of interest communities and there have been the principle ones, however Chess.com itself, and the concept that it could grow to be such a tremendous residence for each stage of the chess taking part in group…was sort of ridiculous for many,” Rensch continues. 

Rensch says he sees his web site as a skill-sharpener that enriches individuals’s lives. In Chess.com like a subscription service—like a Duolingo, Strava, or Spotify—the platform is a “way of life” ritual that customers really feel provides worth to their well-being. And within the 16 years for the reason that web site’s inception, greater than 225 million chess lovers have flocked to the platform to sharpen their gameplay and be in group. 

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