KitchenAid launches sparkly orange stand mixer for Taylor Swift album: The right way to win it

Glittery orange is the brand new brat inexperienced and Barbie pink, it seems. Manufacturers drenched themselves within the hue final month after Taylor Swift introduced her twelfth studio album, The Lifetime of a Showgirl, to which she’s assigned a glittery pumpkin-toned theme. Some simply did it for the meme (or advertising and marketing ploy). However a number of have dedicated to the bit with actual Showgirl-inspired merchandise that Swifties can truly purchase — or in a single case, win.

For its half, KitchenAid desires to make your entire counter shimmer within the Showgirl period’s signature shade. The premium equipment model is making a gift of a dozen stand mixers in a brand new, limited-edition end referred to as Tangerine Twinkle as a part of a “Showbiz Sweepstakes” forward of Swift’s album launch this Friday, Oct. 3. That is 12 winners in honor of TS12.

Followers can enter the sweepstakes at kitchenaid.com/countertop-appliances/showbiz from Monday, Sept. 29 at 10 a.m. ET till Oct. 3 at 11:59 p.m ET.

This announcement has been a few weeks within the making. KitchenAid first shared a photograph of a glowing orange stand mixer on its Instagram web page in mid-August, becoming a member of myriad different manufacturers in interpolating Swift’s TLOAS teaser previous to its cowl reveal. The put up was so well-liked that KitchenAid determined to make the mixer a actuality for a fortunate few.

This is not an official collab between Swift and KitchenAid, to be clear. The corporate does not point out her or TLOAS by title on its sweepstakes web page (most likely as a result of that may be very, very costly). However you would be forgiven for pondering it was: A KitchenAid x Taylor tie-in appears like a very long time coming.

Swift, 35, a KitchenAid stand mixer proprietor herself, has a well-documented love of baking. Throughout the Aug. 13 episode of her fiancé Travis Kelce’s podcast, New Heights, on which she introduced TLOAS, Swift spent a number of minutes waxing poetic about her post-Eras Tour sourdough fixation.

“I’ve a special baking obsession each six months. Proper now, we’re very deep in a sourdough obsession that has taken over my life,” Swift defined. On the time of the episode’s recording, she was perfecting a recipe for Funfetti sourdough. (Enter: Pillsbury’s contribution to the TLOAS hype cycle.)

Recipes for pumpkin chocolate-chip and eggnog-glazed chai cookies have been part of Swiftian lore for over a decade; the singer baked them for followers to nosh on throughout personal album listening events referred to as “Secret Periods” in 2014.

Do-it-yourself Pop-Tarts are one other one in all Swift’s newer specialties. Kelce is on the document calling them “unbelievable” final yr.

Alongside its sweepstakes, KitchenAid is internet hosting dwell digital cooking lessons on its Instagram web page this week, beginning Tuesday, Sept. 30. Confetti sourdough, chai cookies, and “Pastry Pockets” are all on the docket, after all.

In case you aren’t one of many 12 winners chosen to take house a Tangerine Twinkle stand mixer, the Scorched Orange variant of KitchenAid’s five-quart Artisan Sequence tilt-head stand mixer ($499.99) is a good alternative. Different, much less Showgirl-y colours of that very same mixer are $150 off on KitchenAid’s web site by means of Oct. 6 when bundled with a premium accent pack.