Meta CEO Mark Zuckerberg supplied $100 million signing bonuses to prime OpenAI staff.
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The substitute intelligence arms race is heating up, and as tech giants scramble to return out on prime, they’re dangling hundreds of thousands of {dollars} in entrance of a small expertise pool of specialists in what’s develop into referred to as the AI expertise battle.
It is seeing Huge Tech corporations like Meta, Microsoft, and Google compete for prime AI researchers in an effort to bolster their synthetic intelligence divisions and dominate the multibillion-dollar market.
Meta CEO Mark Zuckerberg lately launched into an costly hiring spree to beef up the corporate’s new AI Superintelligence Labs. This included poaching Scale AI co-founder Alexander Wang as a part of a $14 billion funding into the startup.
OpenAI’s Chief Govt Sam Altman, in the meantime, lately mentioned the Meta CEO had tried to tempt prime OpenAI expertise with $100 million signing bonuses and even greater compensation packages.
If I’ll spend a billion {dollars} to construct a [AI] mannequin, $10 million for an engineer is a comparatively low funding.
Alexandru Voica
Head of Company Affairs and Coverage at Synthesia
Google can be a participant within the expertise battle, tempting Varun Mohan, co-founder and CEO of synthetic intelligence coding startup Windsurf, to affix Google DeepMind in a $2.4 billion deal. Microsoft AI, in the meantime, has quietly employed two dozen Google DeepMind staff.
“Within the software program engineering house, there was an intense competitors for expertise even 15 years in the past, however as synthetic intelligence grew to become an increasing number of succesful, the researchers and engineers which might be specialised on this space has stayed comparatively steady,” Alexandru Voica, head of company affairs and coverage at AI video platform Synthesia, informed CNBC Make It.
“You could have this provide and demand state of affairs the place the demand now has skyrocketed, however the provide has been comparatively fixed, and in consequence, there’s the [wage] inflation,” Voica, a former Meta worker and presently a marketing consultant on the Mohamed bin Zayed College of Synthetic Intelligence, added.
Voica mentioned the multi-million greenback compensation packages are a phenomenon the business has “by no means seen earlier than.”
Here is what’s behind the AI expertise battle:
Constructing AI fashions prices billions
The inflated salaries for specialists come hand-in-hand with the billion-dollar worth tags of constructing AI fashions — the know-how behind your favourite AI merchandise like ChatGPT.
There are several types of AI firms. Some, like Synthesia, Cohere, Replika, and Lovable, construct merchandise; others, together with OpenAI, Anthropic, Google, and Meta, construct and prepare giant language fashions.
“There’s solely a handful of firms that may afford to construct these varieties of fashions,” Voica mentioned. “It’s extremely capital-intensive. It’s essential to spend billions of {dollars}, and never loads of firms have billions of {dollars} to spend on constructing a mannequin. And in consequence, these firms, the best way they strategy that is: ‘If I’ll spend a billion {dollars} to construct a mannequin, $10 million for an engineer is a comparatively low funding.'”
Anthropic’s CEO Dario Amodei informed Time Journal in 2024 that he anticipated the value of coaching frontier AI fashions to be $1 billion that yr.
Stanford College’s AI Institute lately produced a report that confirmed the estimated value of constructing choose AI fashions between 2019 and 2024. OpenAI’s GPT-4 value $79 million to construct in 2023, for instance, whereas Google’s Gemini 1.0 Extremely was $192 million. Meta’s Llama 3.1-405B value $170 million to construct in 2024.
“Firms that construct merchandise pay to make use of these present fashions and construct on prime of them, so the capital expenditure is decrease and there is not as a lot strain to burn cash,” Voica mentioned. “The house the place issues are very popular by way of salaries are the businesses which might be constructing fashions.”
AI specialists are in demand
The typical wage for a machine studying engineer within the U.S. is $175,000 in 2025, per Certainly knowledge.
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Machine studying engineers are the AI professionals who can construct and prepare these giant language fashions — and demand for them is excessive on each side of the Atlantic, Ben Litvinoff, affiliate director at know-how recruitment firm Robert Walters, mentioned.
“There’s positively a heavy enhance in demand as regards to each AI-focused analytics and machine studying particularly, so folks working with giant language fashions and folks deploying extra superior both GPT-backed or extra superior AI-driven applied sciences or options,” Litvinoff defined.
This features a “slim expertise pool” of skilled specialists who’ve labored within the business for years, he mentioned, in addition to AI analysis scientists who’ve accomplished PhDs on the prime 5 or 6 universities on this planet and are being snapped up by tech giants upon graduating.
It is resulting in mega pay packets, with Zuckerberg reportedly providing $250 million to a 24-year-old AI genius Matt Deitke, who dropped out of a pc science doctoral program on the College of Washington.
Meta directed CNBC to Zuckerberg’s feedback to The Info, the place the Fb founder mentioned there’s an “absolute premium” for prime expertise.
“A number of the specifics which have been reported aren’t correct by themselves. However it’s a very popular market. I imply, as you already know, and there is a small variety of researchers, that are one of the best, who’re in demand by the entire totally different labs,” Zuckerberg informed the tech publication.
“The quantity that’s being spent to recruit the folks is definitely nonetheless fairly small in comparison with the general funding and all once you speak about tremendous intelligence.”
Litvinoff estimated that, within the London market, machine studying engineers and principal engineers are presently incomes six-figure salaries starting from £140,000 to £300,000 for extra senior roles, on common.
Within the U.S., the common wage for a machine studying engineer is $175,000, reaching almost $300,000 on the greater finish, in line with Certainly.
Startups and conventional industries get left behind
As tech giants proceed to guzzle up one of the best minds in AI with the lure of mammoth salaries, there is a threat that startups get left behind.
“A few of these startups which might be making an attempt to compete on this house of constructing fashions, it is arduous to see a manner ahead for them, as a result of they’re caught within the house of: the fashions are very costly to construct, however the firms which might be shopping for these fashions, I do not know if they will afford to pay the costs that cowl the price of constructing the mannequin,” Voica famous.
Mark Miller, founder and CEO of Insurevision.ai, lately informed Startups Journal that this expertise battle was additionally making a “large alternative hole” in conventional industries.
“Complete industries like insurance coverage, healthcare, and logistics cannot compete on wage. They want innovation however cannot entry the expertise,” Miller mentioned. “The present state of affairs is totally unsustainable. You may’t have one business hoarding all of the expertise whereas others wither.”
Voica mentioned AI professionals can have to choose. Whereas some will take Huge Tech’s greater salaries and paperwork, others will lean in direction of startups, the place salaries are decrease, however workers have extra possession and impression.
“In a big firm, you are primarily a cog in a machine, whereas in a startup, you possibly can have loads of affect. You may have loads of impression by way of your work, and you are feeling that impression,” Voica mentioned.
Till the worth of constructing AI fashions comes down, nonetheless, the excessive salaries for AI expertise are more likely to stay.
“So long as firms should spend billions of {dollars} to construct the mannequin, they are going to spend tens of hundreds of thousands, or lots of of hundreds of thousands, to rent engineers to construct these fashions,” Voica added.
“If swiftly tomorrow, the fee to construct these fashions decreases by 10 occasions, the salaries I might count on would come down as nicely.”
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