Sydney Sweeney
‘Controversial’ American Eagle Marketing campaign Sends Shares Hovering!!!
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American Eagle simply proved intercourse sells — even when it stirs up drama.
The corporate introduced Wednesday its marketing campaign with “Euphoria” star Sydney Sweeney has been its greatest promoting effort so far, serving to the model smash Wall Road expectations for the second quarter.
Earnings per share got here in at 45 cents — greater than double the 21 cents analysts predicted — whereas income hit $1.28 billion. Web revenue clocked in at $77.6 million, up from $77.3 million a 12 months in the past. Shares spiked greater than 20% in after-hours buying and selling on the information.
TMZ has discovered foot visitors within the firm’s shops has jumped 5% after Sydney’s marketing campaign went stay July 23 … with denim sellouts and her customized Sydney Jean vanishing in a day.
The advertisements, splashed with the cheeky slogan “Sydney Sweeney has nice denims,” triggered outrage from critics who blasted them as sexualized and even accused AE of dabbling in “eugenics” innuendo. The backlash was so loud it drew commentary from President Donald Trump, who referred to as it the “hottest” advert on the market.
Regardless of the noise, American Eagle’s CEO praised the marketing campaign for driving “stronger buyer consciousness, engagement and comparable gross sales.” AE says it is already signed up 700,000 new clients and is projecting comps to climb once more this quarter.
Sydney’s marketing campaign could have been controversial, however it was pure gold for the underside line.
