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Reading: Sanamama Founder Gabi Torres Works With a Medium to Create Intention-Filled Jewelry Loved by Taylor Swift
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Sanamama Founder Gabi Torres Works With a Medium to Create Intention-Filled Jewelry Loved by Taylor Swift
Entertainment

Sanamama Founder Gabi Torres Works With a Medium to Create Intention-Filled Jewelry Loved by Taylor Swift

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Last updated: May 7, 2026 5:52 pm
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Published: May 7, 2026
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Spiritual and sparkly! Jewelry designer Gabi Torres has created pieces loved by Taylor Swift, Sarah Michelle Gellar, and Madelyn Cline, and it’s not just because they shimmer in every light.

The rings, necklaces, earrings, bracelets, and ankles from her brand, Sanamama, double as intention-setting tools thanks to Torres’ process of sourcing rare gemstones from around the world before handcrafting each item in 18k and 14k gold.

The Florida native, who began her career as an art therapist, used her healing background to create something that could be worn, and experienced, daily.

Gustavo Marmol

“I was working with crystals for a while and placing them in my client’s homes as energetic interior design. I felt like jewelry was lacking that same magic, so I custom designed a piece for myself. That piece sparked orders to come in and created a demand for what I was making,” she tells ET.

And it didn’t take long for celebrities to gravitate towards the designs, drawn to both their beauty and their energy.

“We use stones that carry a higher frequency, which assist in evolving. … These stones connect the wearer with a sense of grounding, abundance, love, calmness, and tranquility,” the founder says.

Taylor Swift/YouTube

To give each piece a deeper meaning, Torres enlists a spiritual team to help channel the purpose behind every design.

“I’ve worked with a medium for 12 years who channels an Ascended Master of Clarity and Magick called Saint Germain. Together, we connect to the power of the piece that I have created or will create. … Our intentions are specific and personalized to each piece,” she explains.

That mindset also makes it easy to justify starting an entire jewelry wardrobe, which is on display at Torres’ first brick-and-mortar boutique in Bay Harbor Islands, Florida.

Gustavo Marmol

“The energy I want to bring into my day influences the jewelry I choose to wear. It changes depending on whether I want to feel calm, manifest something positive, or stay grounded before a busy event,” she notes.

No matter how or where you style the line, prepare for someone to ask for the details.

“Everyone who is wearing Sanamama gets stopped at some point and complimented,” Torres spills.

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